About Us

Welcome to iFireFlies

We are a group of childhood friends, who happen to be enthusiastic entrepreneurs! We decided to convert our work experiences into this web store, in partnership with Lebanese designers and small businesses.

Firefly is designed to satisfy customers with an easy, accessible and hassle-free shopping experience. It proposes a variety of trending women's jewellery, accessories, and apparel.

It will also inspire you with gift ideas for men, kids and homes. While shopping on our platform, keep in mind that most of the products are handmade and items you purchase might slightly differ from the ones you'll receive.

We hope you'll have a wonderful shopping experience with us and we look forward to hearing from you.


Carine and Joelle, Founders of iFireFlies


A marketing aficionado with more than 10 years of successful and diversified experience in strategy, planning, communications & events for F&B and retail organizations in the UAE & KSA.

She has a vast understanding of the aggregators, e-commerce & Social Media world.

Carine is the proud mother of 2 girls, Lebanese by blood and in heart and soul. 

She made a promise to herself, even after 10 years of living away from Lebanon, to never forget where she came from and to help her compatriots in any way possible and that’s how the idea of iFireFlies came to life, alongside her oldest friend and business partner, Joelle. 


A management consultant & trainer with a wide experience in international management standards and has worked with a diversified number of industries and multinational companies, to improve their organizational structure and management system, leading them to international certifications. She is also the proud mother of two girls.

Joelle has always been committed to support her community and her country through the scout movement mainly as well as other NGOs in Lebanon. Her love for her country and its people is still as big as it was before and this website is a continual proof of this love. Together with her childhood friend, she hopes that this platform will reach its objective to support the incredible talents Lebanon has.